Stephanie Horne is a graduate of public schools and a passionate supporter.
Stephanie and her husband, attorney Andrew Horne, are the parents of two JCPS students, who attended Bowen Elementary, Kammerer Middle School, and Ballard High School. Their oldest son is now in college.
Stephanie is a respected real estate attorney and business owner of a local title company. Currently the PTSA President at Ballard High School, she has been deeply involved in the public schools for years, including stints as a Workfest volunteer at Bowen, SBDM Board member at Kammerer, and a member of the Calendar Committee for the JCPS School Board.
There’s every chance your competitors will wish they’d placed this advertisement, not you. While your customers will have probably forgotten that your competitors even exist. Which brings us, by a somewhat circuitous route, to another small point, but one which we feel should be raised. As a marketer, you probably don’t even believe in body copy. Let alone long body copy. (Unless you have a long body yourself.) Well, truth is, who’s to blame you? Fact is, too much long body copy is dotted with such indulgent little phrases like truth is, fact is, and who’s to blame you.
Trust us: we guarantee, with a hand over our heart, that no such indulgent rubbish will appear in your advertisement. That’s why God gave us big blue pencils. So we can expunge every expedient example of low-witted waffle. For you, the skies will be blue, the birds will sing, and your copy will be crafted by a dedicated little man whose wife will be sitting at home, knitting, wondering why your advertisement demands more of her husband’s time than it should.